The anti aging skin care products and cosmetics industries are huge businesses, turning over billions of dollars a year. There are lots of US women looking for solutions to looking younger and looking good, and plenty of big companies that take advantage of this.

But many mainstream anti aging skin care products just don’t work. The cosmetics and skin care industry is quite unregulated in the US, and so the big cosmetics and skin care companies can put any product on the market without first proving that it works, and even without showing that it is safe for the people who use it.

As a result there are many anti aging skin care treatments available that don’t work, and contain suspect, or known to be dangerous ingredients.

But even so there are massive numbers of skin care and anti aging products sold and advertised for their ability to make your skin look younger and you look great.

So how do you navigate through all the hype and choose a range of anti aging skin care treatments that actually work, and don’t contain dangerous ingredients?

Here’s how not to choose good anti aging products.

1. Don’t buy skin care and anti aging products with fragrances. Now we all like to smell good, and the big companies know that so use fragrances. Look younger and smell good at the same time.

Unfortunately there’s 2 problems here. First the skin care cream or other anti-aging cream that you’ve bought probably won’t do much to make you look younger.

And second, fragrances are just chemicals and not really all that good for you. It’s the same with perfumes, but you just dab a little perfume here and there, you don’t apply it to a wide area like you do with, say, a moisturizer.

2. Don’t buy anti aging skin care creams with collagen in them. Now we all know that as we age our skin loses collagen, so surely we need collagen replaced to combat the sagging and wrinkling and lines that come with skin aging?

Yes and no. Yes we need to replace that lost collagen, and no adding it to the bottles of anti-aging products like those moisturizers and day creams and night creams and so on doesn’t work. It doesn’t work because collagen molecules are too large to penetrate the skin, and so it just stays on the surface.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

So why is that collagen in the bottle, and why is that big name celebrity on TV telling you how much younger they look? Because the anti aging companies know that people buy the products if they have collagen in them, so they sell lots of bottles.

Even if it’s got dangerous ingredients in it like fragrances and doesn’t do all that much it still sells fast.

That’s marketing.

Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb.

So even though that anti aging treatment doesn’t do much, other than make you smell better, it costs a bomb. And people assume if it costs that much it has to work.

And there’s lots more things to avoid when choosing a good anti-aging skin care treatment. That’s 2, for more visit my website.

So maybe you should just give up on anti-aging products because they don’t work? No. There are excellent anti-aging products that work fine, are moderately priced and use ingredients known to be safe.

But these products aren’t made by the mainstream companies you would know now. They are made by small niche skincare companies that don’t advertise on TV. Because they don’t spend megabucks on TV advertising their products are competitively priced, and that ’s also why you’ve probably never heard of these companies.

Don’t despair. I’ve shown you just some of the things to avoid when choosing anti aging skin care products, and told you there are excellent alternatives. Now it’s up to you. Find out more on my website.

Want to know more about Natural Skin Care products that work? Visit Peter’s Website Natural Health-Natural Skin Care and find out more about Organic Anti-aging Products.